A 19th century bitters created in Milan by Gaspare Campari, made by infusing 68 bitter herbs, plants and fruit in alcohol and water. The result is a rich, complex aperitif which works brilliantly in cocktails such as a Negroni, Americano or a Garibaldi (Campari and fresh orange juice).
- Flavor: Campari delivers an intense, multi-layered bitter taste, balanced by notes of orange, herbs, and wood. While the bitterness can be an acquired taste, this quality is precisely what makes it a key ingredient in many classic cocktails.
- Color: The liqueur has a brilliant, signature ruby-red hue. The coloring agent was historically derived from cochineal insects but has since transitioned to non-animal, modern artificial colorants.
- Aroma: The aroma is appealingly complex, with dominant notes of blood orange peel, floral undertones, and various herbs.
- Alcohol Content: The alcohol by volume (ABV) typically ranges between 24% and 25%, depending on the market.
- Negroni: An iconic and strong cocktail made with equal parts gin, Campari, and sweet vermouth, traditionally garnished with an orange peel.
- Americano: A classic combination of Campari, sweet vermouth, and soda water.
- Campari Spritz: A refreshing, lighter option combining Campari with Prosecco (or white wine) and a splash of soda water, often garnished with an orange slice.
- Negroni Sbagliato: A popular variation of the Negroni that replaces gin with sparkling wine or Prosecco.



