Aluna Clara Rum is a premium white rum launched in mid-2025 by the brand Aluna Rum. It is designed to be a versatile, smooth spirit with a natural, less-sugary profile, suitable for a range of cocktails.
Key Features
- Flavor Profile: Aluna Clara has sweet citrus notes from Trinidadian rum and floral notes from Mauritian rum, culminating in a smooth mouthfeel and a bright, spicy finish.
- Ingredients: The rum is crafted to be natural and “mindfully made” with less sugar, aligning with the brand’s ethos of conscious enjoyment. It is vegan and gluten-free.
- Origin and Craft: It is a blend of rums from distilleries in Trinidad and Mauritius.
- Serving Suggestions: Its smooth and fresh character makes it ideal for classic white rum cocktails such as a Daiquiri or Mojito, or simply served long with a mixer like tonic or soda.
Brand Philosophy
Aluna Rum focuses on natural ingredients, less sugar, and ethical sourcing, including being part of the 1% for the Planet initiative. Their products aim to provide full flavor without the excessive sweetness found in many competitor brands.



