Aftershock Red is a cinnamon flavoured liqueur, you can use it to make a variety of cocktails including a Mr T Special and a Purple Haze.
After Shock Red, often referred to simply as After Shock Cinnamon, is a vibrant, red-colored liqueur known for its distinctive “hot and cool” taste sensation and is typically consumed as a shot.
Key Characteristics
- Flavor Profile: The liqueur offers an intense and immediate sweet, spicy cinnamon flavor, often compared to cinnamon hard candy. This initial “fiery” warmth is followed by a surprising, lingering menthol-like coolness that cleanses the palate.
- Alcohol Content: It typically has an alcohol by volume (ABV) of around 30%.
- Texture: It is known for a thick, syrupy consistency that allows the flavors to coat the palate.
- Serving Suggestions: While often enjoyed as an ice-cold shot (shooter), its bold flavor makes it a versatile ingredient for cocktails, mixed drinks, and even warm beverages like coffee or hot wine punch during the colder months.
- Pairings: The contrast of hot spice and cooling finish pairs well with rich, chocolate-forward desserts, baked apple or pear dishes, and strong coffee.
Background
Introduced in the 1990s by the Jim Beam group (now part of Beam Suntory), After Shock quickly became popular in party scenes, particularly in the UK. An urban legend circulated that the drink would crystallize in the stomach after consumption and dissolve the next morning, causing a delayed intoxication; this is a myth with no scientific basis but added to the drink’s playful reputation.


