- Flavor profile: A balance of sweet elderflower and zesty lemon, with hints of vanilla, juniper, and chamomile.
- Creator: Master Distiller Joanne Moore, who aimed to create a lighter gin for a wider audience.
- Alcohol content: 25% ABV, making it a softer alternative to some other flavored gins.
- Inspiration: The flavors are inspired by the traditional English countryside, particularly the combination of lemon and elderflower.
- Serving suggestions:
- G&T: With premium tonic water and a lemon garnish.
- Royal Toast: With chilled sparkling wine and a lemon garnish.
- Sparkler: Over ice with sparkling wine or lemonade.
- Key characteristics: Smooth, sophisticated, light, and floral.
The Bloom Gin range is growing once again (should we say “blooming”? Or is that too obvious?) with the introduction of its Lemon & Elderflower gin liqueur! Enjoyably light and floral, this makes for brilliant summer party cocktails and mixed drinks…



