Fireball is a fiery and delicious liqueur made with Canadian whisky and cinnamon. Loads of complexity, and it was awarded 87 points by the Beverage Testing Institute of Chicago.
- Producer: Sazerac Company.
- Type: A whisky liqueur, not a straight whisky.
- Alcohol Content: Typically 33% ABV (alcohol by volume), or 66 proof. Note that some malt- or wine-based versions (often sold in convenience stores) have a lower ABV.
- Flavor Profile: Described as tasting like a mix of sweet and spicy, often compared to red-hot cinnamon candies, with a smooth finish.
- Serving Suggestions: Best enjoyed chilled as a shot, on the rocks, or mixed into cocktails, hard ciders, and other alcoholic beverages.Â
- Origin: Developed in Canada in the mid-1980s by Seagram. The legend is that a “mad scientist” mixologist created it as a remedy for frostbite during a particularly cold winter.
- Popularity: Fireball is among the top-selling whisky-related brands and the #1 shot brand in the U.S..
- Branding: The iconic red dragon logo was introduced in a major rebranding effort in 2007.
- Ingredients: The exact formula is a closely guarded secret, but it uses real, natural cinnamon for its flavor. It does contain significant amounts of sugar and caramel coloring.Â



