The London No. 1 Gin is often described as having a complex flavor profile with a strong juniper and citrus base, a spicy kick from black pepper and ginger, and subtle notes of licorice and floral botanicals like lavender. Reviewers note its smooth, crisp mouthfeel despite a high alcohol content (47% ABV) and find it makes an excellent gin and tonic or martini, though some find the perfume-like notes a bit overwhelming. The gin’s pale blue color is noted for its aesthetic appeal, but some find it visually confusing.
Key features
- Appearance: Pale, sky blue, and crystal clear.
- Aroma: Juniper, citrus (lemon, orange), and earthy aromas are prominent. Some reviewers also detect balsamic, licorice, eucalyptus, or floral notes.
- Taste: A balance of juniper, spices (like pepper and cinnamon), and citrus. It has a smooth entry followed by a dry and spicy finish, with hints of licorice, ginger, and sometimes a subtle sweetness.
- Texture: Smooth and crisp, with a clean mouthfeel despite the high alcohol content.
What to expect
- Traditional gin lovers: You will likely enjoy its traditional gin character with a strong juniper and citrus backbone.
- Cocktail drinkers: The high proof and complex flavors make it a versatile base for a variety of cocktails, especially a gin and tonic or a classic martini.
- Aesthetically-minded drinkers: The unique blue color and sleek bottle are often cited as a positive attribute that makes it a nice addition to a home bar.
- Those sensitive to strong flavors: Be mindful of reviews that mention a strong or perfume-like floral character, which some may find overwhelming.



